Event teams have plenty of data. What they’re missing are answers. Every tool captures something: booth scans, CRM updates, content interactions, page visits, email clicks, app activity, campaign impressions.  But when someone asks: “Which sessions brought the warmest leads?” “What did top accounts do after the keynote?” “Which exhibitors actually saw strong interest?” “What content helped conversions this quarter?” …the room freezes and everyone looks at each other… because ALL these answers live inside seven different systems that never speak to each other. This is the real choke point in modern marketing operations: You have more data than ever, but…

Every event promises networking gold, the kind of serendipity where you bump into the perfect contact over coffee and it somehow changes your quarter. But anyone who’s walked out of a conference with a bag full of business cards and no follow-ups knows how rare that is. Most matchmaking is still broken. Despite all the apps, tags, and filters, attendees meet too many people they’ll never speak to again, and somehow miss the ones who could actually move the needle. What’s missing is a smarter way to turn those chance meetings into real connections. Why traditional matchmaking falls short Traditional…

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers scrambling to find sustainable revenue streams that don’t rely on volatile ad markets or fickle algorithms. But buried in that noise is a different story. One where media companies are thriving by doing something that feels almost old-school: bringing people together in real life. Events have gone from side projects to core business models. Publishers that used to cover culture are now selling it directly. And the numbers back it up: some media organizations are pulling in 30% of their…

You check the analytics after your latest virtual event. Average watch time is way below what you expected. Your sessions ran long, but people dropped off early. The chat was dead except for a few “great session!” comments. Q&A had maybe five questions. And when you ask sales if they got good leads, they shrug. Here’s the issue: most events are still built like broadcasts. You talk at your audience for an hour, and they tune out because passive consumption doesn’t work anymore. When you flip that and turn attendees into active participants, everything changes. Sessions hold attention longer. Sponsors…

By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs waiting to be sorted. Each one is a clue, a small sign of what caught someone’s attention, what they skipped, and where the real interest was. But most of those clues never get used. In fact, across many organizations, between 60% and 73% of collected data goes unused for analytics. That’s where the real opportunity lies. Over the past year, event teams, including our own clients, have started turning this untapped attendee intelligence into personalized outreach that feels less like…

…so they stay longer, ask more questions, click sponsor offers, and keep engaging after ‘event week.’ Hybrid events are not going anywhere. In fact, 74.5% of event planners in 2025 say they are adopting hybrid formats, and 63% are increasing investment in virtual elements. But despite the popularity, your virtual crowd too often still feels like the overflow room. They drop off early, hear about offers late (or never), and miss the hallway magic your in-person attendees take for granted. That’s not just a UX hiccup; it’s a funnel leak. Below is a practical guide you can run without rebuilding…

Your event’s digital footprint is bigger than just a few blog posts. It’s speaker interviews, recaps, agenda pages, sponsor spotlights, session decks, and even your post-event social threads. The problem isn’t a lack of content. It’s that most of these touchpoints don’t tell the reader what to do next. The result? Traffic spikes around the event and then fades. Add just a few “next-step” moments like a one-tap RSVP, a poll that unlocks slides, a checklist tied to the session topic, and you turn passive readers into engaged participants, sponsors into repeat buyers, and content into a measurable pipeline. That’s…

TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run a tight loop: capture → saved views (heat + theme) → sales alerts → tailored deck modules that match buying intent. Fire alerts only on real heat (e.g., 3 high-heat intent signals in 72 hours) and include the last 5 actions plus a suggested opener. Reps assemble decks from tagged modules, ending generic follow-ups and speaking to the buyer’s trail. Ownership split: marketing teams capture/enrich; sales teams respond fast (≤2 hours on high-heat). From our Informa case study: +10X lead…

Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline You don’t buy sponsorships for vanity. You buy them for pipeline. Yet most post-event reports stop at badge scans and booth anecdotes, useful trivia, weak proof. This playbook turns live session behaviour, poll votes, Q&A taps, and resource clicks into qualified sponsor leads, booked meetings, and attributed revenue you can defend in a renewal call. It’s written for commercial leaders seeking a straightforward, repeatable method to capture first-party intent, accelerate progress, and demonstrate the results. Along the way, you’ll see short notes from two real programs, Terrapinn and Informa, so your…

You spend weeks creating speaker articles, agenda blogs, and exhibitor previews in preparation for an event. They’re meant to drive traffic, build anticipation, and highlight expertise. But when you check your analytics dashboard, the numbers don’t add (read: show) up: low impressions, poor click-throughs, and traffic that falls flat. That’s striking when you consider that 68% of online experiences still begin with a search engine in 2025, according to BrightEdge. If your event content isn’t optimized for discovery, you’re missing the entry point for most of your audience. But unfortunately, most event-led media content isn’t inherently built to rank. Speaker…

For years, B2B events have leaned on digital advertising to justify sponsorship spend. But that world is changing fast. With third-party cookie deprecation looming, the measurement crutches event teams once relied on are vanishing. Google cookies, specifically Chrome cookies, were scheduled to disappear in 2024, only to be delayed once again. Some headlines even read, “Google abandons cookie deprecation,” but the reality is murkier. The company has extended timelines before and may do so again. At the risk of sounding cliche, for now, the only certainty is uncertainty. For commercial directors and sponsorship leads, this presents a fundamental challenge. Sponsors…

By now, we all know that AI is quietly running the chatbots that answer attendee questions, the summarizers that help executives catch up on keynote sessions, and the personalization engines that suggest which booth or breakout to visit next. These tools make experiences smoother, but they also introduce a new set of rules under the EU AI Act, the world’s first comprehensive AI regulation. If you’re leading events, sponsorships, or a digital product, compliance is about more than checking a legal box. It’s about building and keeping trust with attendees and sponsors. And starting August 2, 2025, the Act’s first…