Author: Vrushti Oza

Hi, there! I’m Vrushti, a content strategist and writer with 8+ years of experience across industries like SaaS, tech, mental health, and more. At Bridged Media, I help bring clarity, insight, and structure to the complex world of SEO-led content. I (try to) write blogs that don't just rank, but actually read well. I like to think of it as the sweet spot between search intent and human intent. Whether it’s a high-level guide, a tactical teardown, or an expert roundup, I work closely with the Bridged team to ensure every piece delivers value to editors, marketers, and decision-makers alike. Outside of work, you’ll find me reading copy everywhere, billboards, newspapers, social posts, either admiring the craft or mentally rewriting it. I genuinely love writing in all its forms, and I’m equally passionate about all things fitness!
For years, B2B events have leaned on digital advertising to justify sponsorship spend. But that world is changing fast. With…
By now, we all know that AI is quietly running the chatbots that answer attendee questions, the summarizers that help…
Why 72% of Event Teams Are Turning to AI to Elevate Attendee Engagement
Events have now become bigger than ever, with millions being spent on engaging designs, thoughtful experiences, and so much more.…
What is AI-Generated Content? (and why it’s everywhere) AI writing tools are no longer an experiment; they’re mainstream. From breaking…
Scroll fatigue is real. With attention spans shrinking and information (and cognitive) overload peaking, readers today aren’t reading; they’re simply…
Banner ads had a good run. But they’re not aging well (they’re not wine, after all?!) Most Media Event Companies…
Back in the day, writing for search meant threading the same keyword 12 times into a headline, subhead, and maybe…
When was the last time you scrolled through a 10-slide carousel post? Thinking hard? You’re not the only one. Today,…
AI Content Innovation for Publishers: 5 Key Problems and How to Solve Them
AI content innovation for publishers isn’t just a trend—it’s the edge media businesses need to scale smarter, engage readers, and…
AI Agents Use-Cases: Automated Content Creation & AI Driven-Data Analytics
Imagine a world where machines not only crunch numbers but also think, learn, and create alongside us. This isn’t science…
AI-based Content Generation: How Can Media Companies Leverage AI to Drive Productivity and Monetisation
Media industries are undergoing a seismic shift thanks to Artificial Intelligence (AI). Artificial Intelligence (AI) is revolutionising the way media…
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