Author: Vrushti Oza
Hi, there! I’m Vrushti, a content strategist and writer with 8+ years of experience across industries like SaaS, tech, mental health, and more. At Bridged Media, I help bring clarity, insight, and structure to the complex world of SEO-led content. I (try to) write blogs that don't just rank, but actually read well. I like to think of it as the sweet spot between search intent and human intent. Whether it’s a high-level guide, a tactical teardown, or an expert roundup, I work closely with the Bridged team to ensure every piece delivers value to editors, marketers, and decision-makers alike. Outside of work, you’ll find me reading copy everywhere, billboards, newspapers, social posts, either admiring the craft or mentally rewriting it. I genuinely love writing in all its forms, and I’m equally passionate about all things fitness!
For a few years, trade shows lived in an awkward middle ground. They were back on the calendar, but not…
Customer Service is a Cost Center Unless You Let AI Make It Your NPS Driver
AI customer support for events is no longer a nice-to-have—it is the only realistic way to stop support teams from…
Most events quietly face the same problem. You invest time, money, design hours, and internal pressure into building an app.…
Event teams aren’t short on data. Every interaction is tracked. Every scan is logged. Every click is recorded somewhere. Booth…
Every event promises networking gold, the kind of serendipity where you bump into the perfect contact over coffee and it…
Why Events Are the Fastest-Growing Revenue Stream for Modern Media Companies
Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…
You check the analytics after your latest virtual event. Average watch time is way below what you expected. Your sessions…
By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs…
…so they stay longer, ask more questions, click sponsor offers, and keep engaging after ‘event week.’ Hybrid events are not…
Your event’s digital footprint is bigger than just a few blog posts. It’s speaker interviews, recaps, agenda pages, sponsor spotlights,…
TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run…
Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline
Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline You don’t buy sponsorships for vanity. You buy them for pipeline.…
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