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For a few years, trade shows lived in an awkward middle ground. They were back on the calendar, but not…

AI customer support for events is no longer a nice-to-have—it is the only realistic way to stop support teams from…

Event teams aren’t short on data. Every interaction is tracked. Every scan is logged. Every click is recorded somewhere. Booth…

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…

By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs…

Your event’s digital footprint is bigger than just a few blog posts. It’s speaker interviews, recaps, agenda pages, sponsor spotlights,…

TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run…

Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline You don’t buy sponsorships for vanity. You buy them for pipeline.…

For years, B2B events have leaned on digital advertising to justify sponsorship spend. But that world is changing fast. With…

Media industries are undergoing a seismic shift thanks to Artificial Intelligence (AI).  Artificial Intelligence (AI) is revolutionising the way media…

Depending on how it’s adopted, AI could transform newsrooms—or hollow them out. After discussions with many executives in publishing in…

AI in the media industry is no longer a future trend—it’s a present reality shaping winners and losers across digital…