The AI Stack
by Bridged Media
From engagement to monetisation, explore actionable insights built for publishers, event brands, and media innovators.
Most Recent Posts
What is AI-Generated Content? (and why it’s everywhere) AI writing tools are no longer an experiment; they’re mainstream. From breaking news to branded blogs, AI content generators are helping teams do more in less time. Source So what is AI-generated content? As you may already know, it’s any article, caption, or summary drafted with the help of a tool trained on massive amounts of language data. These tools, often called AI article writers or AI content writing tools, can produce full-length stories, edit tone, rephrase sentences, or even optimise for search. Done right, they offer speed without sacrificing clarity. Done…
Scroll fatigue is real. With attention spans shrinking and information (and cognitive) overload peaking, readers today aren’t reading; they’re simply skimming, sampling, and searching for the gist. Basically, they’re asking, “What’s the point of this piece?”. That’s exactly why AI summaries have gone from being ‘nice-to-haves’ to a baseline expectation. Publishers are in a rat race to keep readers (okay, that might be too intense a scene, but you get the drift). This blog explores how AI-powered summaries (text and audio) are reshaping how people engage with journalism, what it means for content strategy, and how agents like Bridged Media’s…
Banner ads had a good run. But they’re not aging well (they’re not wine, after all?!) Most Media Event Companies are seeing diminishing returns on traditional display ads. The average banner ad click-through rate across industries is 0.35%. That’s barely more than accidental taps. While online banner ads used to be the go-to for monetising content, their performance may have steadily declined with time, overuse, and consumer fatigue. That said, the real problem isn’t the format itself. It’s how little value it delivers for sponsors in a post-cookie, engagement-driven world. TL;DR: Traditional banner ads are losing steam, with lower engagement and…
Back in the day, writing for search meant threading the same keyword 12 times into a headline, subhead, and maybe even a pull quote. And it worked. Until it didn’t. Today, the way readers discover information has changed. So has the way machines process it. And the rules of SEO (as most journalists knew them) have quietly rewritten themselves. Did you know? 52.4% of journalists said that AI had significantly impacted their work. TL;DR Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity are redefining how people search and discover content. Traditional keyword-based SEO is giving way to intent-first strategies…
When was the last time you scrolled through a 10-slide carousel post? Thinking hard? You’re not the only one. Today, audiences have the attention span of a TikTok scroll. Static content? It barely gets a glance before the reader’s off to the next shiny thing in their feed. You could pour your soul into a brilliantly written piece, but if it doesn’t do something, your readers won’t either. Here’s the thing: we’re not in a read-only world anymore. We’re in the age of swipes, taps, clicks, and scrolls. Content isn’t just about storytelling, it’s about story-doing. That’s where interactive content…
AI Content Innovation for Publishers: 5 Key Problems and How to Solve Them
AI content innovation for publishers isn’t just a trend—it’s the edge media businesses need to scale smarter, engage readers, and thrive financially. The digital publishing market, valued at $204.83 billion in 2024, was projected to nearly double by 2032. Yet despite the boom, many publishers are stuck in survival mode. Margins are thinner, competition is fiercer, and reader loyalty is harder to earn, and even harder to keep. That’s where Bridged Media steps in. Bridged’s AI agents are a new way to operate. Purpose-built for publishers, these agents solve real-world pain points without adding complexity. Whether you’re trying to create…
AI Agents Use-Cases: Automated Content Creation & AI Driven-Data Analytics
Imagine a world where machines not only crunch numbers but also think, learn, and create alongside us. This isn’t science fiction; it’s the reality we’re stepping into with AI agents. These digital dynamos are reshaping business operations and decision-making, all while managing content creation using AI. Let’s learn what AI agents can do. From Humble Beginnings to Autonomous Marvels The journey of AI has been nothing short of extraordinary. Remember those clunky chatbots that could barely understand a simple question? That was just the beginning. We’ve come a long way from the early days of Machine-Learning (ML), where computers were…
AI-based Content Generation: How Can Media Companies Leverage AI to Drive Productivity and Monetisation
Media industries are undergoing a seismic shift thanks to Artificial Intelligence (AI). Artificial Intelligence (AI) is revolutionising the way media companies approach content monetisation. Intensified competition and audience fragmentation increasingly challenge traditional revenue models—such as advertising placements, subscription services, and content licensing. As a result, media companies are compelled to seek out innovative monetisation strategies driven by AI-based content generation. By leveraging AI, these companies can unlock new revenue generation opportunities, enhance audience engagement, and tailor their offerings to meet consumers’ evolving preferences. AI is transforming key areas such as content creation, user engagement, and workflow automation, while AI-driven advertising…
Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in the immediate term. But how do you implement an AI strategy for media companies effectively, avoiding risks and huge investments? Reportedly the biggest blocker to adopting AI is lack of strategy, with 57% calling it out according to a Financial Times publishers survey. In this blog, we look at why AI strategy is such a sticking point, and how you can kickstart your strategy with Bridged Media’s simple 3-step process. (Plus, a tip on how to begin your AI journey…
Depending on how it’s adopted, AI could transform newsrooms—or hollow them out. After discussions with many executives in publishing in companies such as Axel Springer, FT, World Media Group, and many more, I explore the best and worst-case outcomes for publishers navigating the AI landscape, examining potential revenue models, organisational changes, and the broader implications for the industry. Best Case: Publishers Leverage AI for Enhanced Value and Experience Revenue Models: In the best-case scenario, publishers harness AI to create more engaging, personalised, and diverse content for their audience. AI-driven analytics can enable publishers to understand reader preferences more deeply, tailoring…
AI in the media industry is no longer a future trend—it’s a present reality shaping winners and losers across digital publishing. But how are media companies responding to this disruptive force? And with the transformative nature of this mediatech, which companies will sink and which will swim? Some news websites are resisting AI’s encroachment on their traditional business models, like The New York Times which is famously suing OpenAI for copyright infringement. Others are embracing AI, such as German publisher Axel Springer which has partnered with the same AI company. But among the Generative AI noise, some powerful AI use…
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Curious to know who's behind our blog?
Every post on The AI Stack is co-created by our editorial team and a very specific set of AI agents trained in our tone, aligned with our standards, and focused on helping us write smarter, faster, and better.
This isn’t your average authors page.
It’s a look inside a hybrid newsroom, built for performance and personality.
Empower your business
with AI solutions
built for you
Optimise your content, boost audience engagement,
and maximise your revenue streams