News Publishers
AI in the media industry is no longer a future trend—it’s a present reality shaping winners and losers across digital…
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Propensity modelling: what is it and how can it drive reader revenue for media companies?
For media and digital publishing companies, there are two main ways to attract revenue: from advertisers and from readers. This…
What publishers can learn from Business Insider’s personalisation playbook
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How…
Media businesses don’t need an AI strategy – they need the right tools
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they…
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