Author: Isabel Castañeda

Hello! I'm Isabel. I write about practical ways AI can help media teams engage audiences, grow revenue, and scale content with confidence.
Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in…
AI in the media industry is no longer a future trend—it’s a present reality shaping winners and losers across digital…
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
What publishers can learn from Business Insider’s personalisation playbook
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How…
Media businesses don’t need an AI strategy – they need the right tools
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they…
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