It’s no surprise that ROI has become the hardest metric to prove in events. As events evolve beyond ticket sales and sponsor logos, defining value has never been more complex.
That’s exactly why we decided to host The Event ROI Playbook, a fireside chat with Robin Booth, Managing Director at EMAP, in conversation with Maanas Mediratta, co-founder and CEO of Bridged Media.
In this candid discussion, Robin shared insights from inside the industry on the biggest challenges and opportunities facing event organisers today.
Event attendees now expect ever-more personalised, useful experiences. Sponsors, meanwhile, rightly demand clear and measurable ROI. Between these two expectations lies the real transformation: how AI can help event teams deliver both, at scale.
An interactive experience
Whether you joined live, watched the replay, or haven’t had the chance yet – you can now interact with the webinar itself in a completely new way.
We’ve turned The Event ROI Playbook webinar into an interactive Knowledge Agent experience, designed to help you explore the discussion on your own terms.
Here’s what you can do:
- Ask questions about the topics covered: from sponsor ROI and AI implementation to audience engagement and beyond.
- Jump straight to key moments by asking things like “What did Robin say about sponsor risk aversion?” or “How does EMAP use AI to shorten the sales cycle?”
- Get personalised takeaways matched to your interests and role.
Think of it as a living version of the webinar, an always-on Q&A that lets you revisit insights, uncover themes, and explore everything you might’ve missed.
Watch the full webinar
If you’d rather see the full conversation unfold, you can watch the recording below and hear firsthand how EMAP is rethinking ROI through experience-led, AI-powered innovation.
Enjoyed this experience?
If you’d like to explore how to make your own webinars interactive, or how AI can help you drive measurable event ROI, explore our solutions or get in touch with our team.